Tech Series - Sourcing meets SEO

• On and offsite optimization – must be done to use search engines to attract potential customers. Your website must have a well-written content, should be well-designed to create good visitor experience, and it must follow all the basic rules created by Search Engines. This is not a simple process and it takes considerable resources. It definitely is not about writing 5 pages and hosting it somewhere.
   
• Building inbound Links – simply put, it is about other people in the industry talking about your business on their . Good examples of inbound links would be Press Releases (one good Press Release could give you up to 500 instant and very relevant inbound links per submission), Blogging, Bookmarking, Commenting, Paid Inclusions, Media publications etc. The more relevant sources will point to your site, the better is your organic position in Search Engines results. Per Per Click, Pay Per Lead, Pay Per Call, Pay Per Meeting – these are all well accepted web marketing tools that bring real leads and business. But it takes a significant effort and a good knowledge of online promotion to set up your ad campaigns correctly. Plus these are not inexpensive and can eat your budget rather quickly.
   
• Social Media– use of social media sites such as LinkedIn, eCademy, Facebook, Twitter, Xing,  and so on really help to create an almost “Word of Mouth” buzz of your brands, products, services, or just your company.  Indeed, this is true. But it takes a constant presence, new content and a lot of communication to get real results. You must be an active membersuggesting articles, submitting news, asking and answering questions without too much self promotion. It is a very time-consuming effort, but it brings great results.
   
• Direct Advertising – place your banner or text advertising on relevant business pages to get your target customer to visit your site. Great tool, can be both effective and very expensive.